We build companies.
We scale companies.

First Man Ventures is a venture studio with its own operating team: growth, engineering, automation and back office. We start companies from scratch, and we put the same team into companies that already have traction.

Active companies
8
Topline revenue
$30M+
Team members
25
Verticals
6
How we work

Two ways in

Most investors write a check and wait. We put a staffed operating team to work, either on a company we start ourselves or on one that already has customers.

Incubate

Start from scratch

We start the company.

We research markets and look for underserved niches. Then we put together the team, build the product and take it to market on the infrastructure our other companies already use, so a new company is live in weeks.

  • Demand checked before we write code or hire anyone
  • A founding team, funded with our own money
  • Shared ops, engineering and marketing from day one
Scale up

Grow what already works

We join the company.

If you already have paying customers, we put our operating team into your business: growth, engineering, automation and ops. We partner on the outcome instead of charging a retainer. We only win when you do.

  • One small team: growth, engineering, automation, ops
  • Paid on the outcome
  • The systems stay with you after we step back

The team is already on payroll

We already run an operating company. Growth marketers, designers, engineers and operators are on staff, and they ship code, automations and back-office work with AI tooling. Putting that team on one more company costs us little, which is why we can partner on the outcome instead of charging a retainer.

Talk to us
Engineering
Product and internal software, shipped fast with AI tooling.
Automation
Internal tools and workflows that replace manual work.
Growth & media
Paid acquisition, channel strategy and the tracking underneath it.
Creative & brand
Positioning, design and the ad creative that has to convert.
Retention
Email, SMS and post-purchase flows that bring customers back.
Operations & finance
Back office, hiring and the shared services each company would otherwise build alone.
The playbook

How a new company gets built

When we start from scratch, every company goes through the same four steps.

  1. Find

    We research a market, find the gap and check that customers will pay before we write code or hire anyone.

  2. Staff

    We hire people who know the trade and pair them with an operator from our team. We fund it ourselves.

  3. Launch

    The company goes live on shared technology, marketing, finance and HR, usually within weeks.

  4. Grow

    We run the growth playbooks we use across the portfolio, with one set of numbers for every company.

A company that joins us with traction starts at step four.

Portfolio

Where we operate

Six verticals where running the operation well and using technology is what sets a company apart.

E-Commerce

Consumer Brands

Direct-to-consumer companies that control the product from sourcing to fulfillment, from everyday goods to handmade premium items.

Home Services

Service Operations

Trades and home service companies run on technology and central dispatch, expanding into new markets one at a time.

FinTech

Financial Technology

Software for verticals the big finance tools skip, automating the work they leave manual.

SaaS

Vertical Software

Products that replace the spreadsheets and manual steps a specific industry still runs on.

Construction

Building Marketplaces

Marketplaces for fragmented local industries, with transparent pricing, better logistics and a customer experience built on technology.

Media & Marketing

Performance Media

Our own growth team and content properties, which bring customers to our companies and our partners.

Get in touch

Operators looking for a company to run, investors who want to build alongside us, and founders with traction who want a partner. Tell us which one you are and we will write back.

Or email us at hello@firstmanventures.com